Introductions of Motorola
Company Overview
Motorola Mobility LLC, marketing as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android. Headquartered at Merchandise Mart in Chicago, Illinois, it is a wholly owned subsidiary of the Chinese technology company Lenovo. Motorola exists to design, create, and deliver purposeful innovations to people across the globe, transforming the way they discover, share, and connect with the world around them.
History
Motorola's history dates back to 1928 when it was founded as Galvin Manufacturing by the Galvin brothers. Over the years, the company has been a pioneer in wireless communications and electronic systems. On January 4, 2011, Motorola, Inc. was split into two publicly traded companies: Motorola Solutions and Motorola Mobility. Motorola Mobility assumed the consumer-oriented product lines, including mobile phones, cable modems, and pay television set-top boxes. In May 2012, Google acquired Motorola Mobility for $12.5 billion, primarily for its patent portfolio. Google later sold Motorola Mobility to Lenovo in October 2014 for $2.91 billion, excluding most of the patents and the ATAP division.
Core Competencies
Motorola Mobility's core competencies include the design and manufacture of high-quality smartphones, particularly in the entry-level and budget segments. The company is known for its use of nearly 'stock' Android, offering superior hardware at competitive prices, and a focus on direct-to-consumer sales of unlocked phones. Additionally, Motorola has a strong legacy in innovation, having introduced several groundbreaking products such as the first portable commercial handheld cellular phone, the DynaTAC 8000X, and the MicroTAC flip cellular phone.
Market Position
Motorola Mobility holds a significant position in the global smartphone market, particularly in emerging markets. Under Google's ownership, the company boosted its market share by focusing on high-quality entry-level smartphones. In regions like India and the UK, Motorola Mobility has achieved notable sales figures, especially with models like the Moto G and Moto E. The company continues to be a major player in the smartphone industry under Lenovo's ownership, maintaining a 'hands-off' approach to product development.
Complete Product Catalog
Motorola Mobility's complete product catalog includes a wide range of smartphones, mobile accessories, and historical products such as set-top boxes and cable modems. The current catalog is dominated by the Moto series, including the Edge, Razr, Moto G, and Moto E lines. For a detailed catalog, one can refer to the official Motorola website).
Well-known Clients
Motorola Mobility serves a broad consumer base globally, with a significant presence in emerging markets. The company's products are popular among various demographic groups, particularly those looking for affordable yet feature-rich smartphones. Specific well-known clients are not publicly disclosed, but the company's market presence indicates a wide customer base).
Related Companies
Motorola Mobility is a wholly owned subsidiary of Lenovo. Historically, it was part of Motorola, Inc., which was split into Motorola Solutions and Motorola Mobility in 2011. The company has also been owned by Google from 2012 to 2014, during which it sold off its cable modem and set-top box business to Arris Group).
Company Contacts
Headquarter: 222 W. Merchandise Mart Plaza, Suite 1800, Chicago, IL 60654
Phone: +1 800 668 6765
Global Offices:
- North America: Chicago, Sunnyvale, Canada
- South America: Buenos Aires, Sao Paulo
- Europe: France, Germany, UK
- Asia Pacific: China, Japan, Hong Kong SAR
For detailed contact information, refer to the Motorola Contact Us page).
Official Website Link